Route-to-Market Strategy

At ABN AMRO

Our team of consultants provided strategic advice to ID & Pay regarding their route-to-market approach during the early stages of their product development. Over ten weeks, the consultants worked closely with ID & Pay at the ABN-AMRO office, focusing on identifying short-term market opportunities and monetising their business model. The project, which involved scaling ID & Pay within an established bank, was dynamic and full of potential. The team’s efforts were aimed at crafting a robust strategy to effectively enter the market and optimise the business model, paving the way for successful expansion and growth. 

Team ABN AMRO

Anne de Jong

Consultant

Stijn de Koning

Consultant

Mitchell de Keijzer

Consultant

Jim de Ridder

Consultant

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