The project aimed to identify the most promising European countries for expanding hydrogen production and distribution, especially for heavy-duty mobility applications. Initially, we interviewed Nordic stakeholders, mapped PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) drivers, and explored opportunities in existing and emerging mobility sectors. To assist in decision-making, we developed a custom Excel data analytics tool to evaluate countries systematically based on various criteria.
The project culminated in selecting countries with the highest growth potential and creating a strategic growth plan. The custom Excel tool, built from the ground up, facilitated informed decisions about future expansions. The project’s success has been recognised by the client’s PR team, which will feature the project in an article across social media channels, highlighting the team’s impactful work. The project utilised a highly quantitative approach to validate hypotheses and provide an analytical tool for identifying the most promising areas for development.
